10 Lead Magnet Ideas for Artists to Get People to Sign Up for Your Email List
Today I’ll share 10 lead magnet ideas for artists to get people to sign up for your email list if you’re promoting to other artists or a buyer.
You read my post about why you need an email list as an artist, but how do you actually get people to sign up for that list?
Easy, with an amazing lead magnet.
What Exactly Is a Lead Magnet?
A lead magnet is an incentive for someone to receive something free of value in exchange for them providing you with their contact information.
Basically, you’re giving them something really cool that will help them, so they give you their email address so that you can email them about your awesome content.
Why Do You Need a Lead Magnet?
Have you checked your inbox lately? It’s full of junk. We all get put on email lists daily that fill up our inbox, making us want to scream.
I’m very particular about who I give my email address to or even permission to email me. I need to know I’m going to get something of value in exchange for it. Email is personal.
Lead magnets are going to give your subscriber something of value. It might solve a problem they have or promises them that their world is about to get better.
What you are doing is selling your expertise to the user. And, they won’t buy from you if they haven’t been taught something amazing for free first, where you prove your worth.
Who Is Your Audience?
First, you have to decide who your audience is. Are you reaching out to other artists? Or are you reaching out to your buyers?
You won’t send the same lead magnet to both audiences. Your buyer doesn’t care about tips you might have about Procreate. And, other artists may not want to buy the cool handmade product you sell on Etsy.
Keep these things in mind when developing your lead magnets.
10 Lead Magnets Artists Can Send Other Artists
If your niche is to sell to other artists, create a super helpful lead magnet for them to wow them and make their own art business better.
- Cheat Sheet – an example might be a list of helpful Procreate shortcuts
- Tools – give them a free brush or Photoshop template to showcase the quality of your products.
- Your Go-To Vendors – an example would be like my Vault, where I list all of my vendors, including the pin manufacturer and sticker manufacturers I use.
- Inspiration – If you sell procreate brush stamps, why not give them a pdf with examples of how they can use that brush set?
- Workshop Sneak Peek – If you’re teaching a workshop, why not offer them a snippet for free? 10 minutes to learn one small thing of value you teach in that workshop.
- Exclusive Tutorial – Got a popular IG post on some art you made? Create a video of it and make it only for those that have subscribed to your email list.
- Email Course – along the tutorial lines, you could make a 3-day drip email teaching them something valuable.
- A Challenge – lettering prompts and doodle prompts are popular. Think of Lauren Hom and her popular challenge, HOMwork.
- A Roundup – reach out to fellow artists and put together a roundup of advice for artists. Make it super valuable and give it a sense of community.
- A Library – similar to our Vault. We regularly add free things to it.
10 Lead Magnets Artists Can Send Customers
But what if your niche isn’t other artists? Looking for a lead magnet to send to potential customers?
- Discount – everyone’s go-to. Offer a discount on their first purchase from your shop.
- Free Shipping – everyone loves a free shipping offer!
- Facebook Group – where you may only offer promotions to your group members.
- Printable – if you sell art, a free printable like a new calendar each month is nice.
- Free Item – usually only good if you sell digital downloads. Give them something free with purchase next time, but only for subscribers.
- Tips for Hanging Artwork – great for artists selling prints. But also any tips for what type of art you sell.
- Studio Behind the Scenes – maybe do a fun video commercial or behind-the-scenes photo shoot to share with your subscribers.
- Contest – people love to enter contests. Consider getting with other artists and create a basket to give away fun art products.
- Early Bird Access – your subscribers might get access to your new releases before anyone else!
- Library – similar to above, maybe you give your subscribers a library of free things they can download. An example might be that you create paper planner printables that you sell. Put something free up each month to keep them coming back for more!
What to Remember When Sending Lead Magnets
Keep it smart and valuable to the subscriber.
Make it instant! My sign-up page redirects to a private page on my site where they can get the password to the Vault immediately (it also goes out into an email).
Evaluate and see what is working best for you. Try new things.
And, create a Link Tree page on your site with access to your lead magnet sign-up so you can put it on all of your social media accounts. Be patient; it will take time to grow.
Consider an opt-in plugin on your website to generate more leads. We just installed Optin Monster and our leads skyrocketed daily! Click here to purchase via our affiliate link.
From last month’s post, you cannot add people to your email list without their explicit permission. Do NOT do this. You could get in a lot of legal trouble.
I’ll share my favorite way of promoting my business that has GUARANTEED my results. Any guesses?