3 Reasons You Need an Email List to Explode Artist Sales
Your Email list is gold. You need an email list. It is the key to building a brand and communicating with your customer. It’s how you explode sales.
Email lists top any social media platforms out there. You should be building and nurturing your email list.
I’ll talk about why and how to do that so you can grow your small business!
Why You Need an Email List
First and foremost, you should have a reason for needing an email list.
If you’re providing a service like custom art, or you’re selling a product, like digital planning tools on Etsy, then building an email list is important.
Having a reason for communicating with the customer has to be established.
Three Reasons You Need an Email List
1. Because Email Subscribers Are More Likely To Buy From You
The click through rate on an email is 47% higher than any other method. And, other than word of mouth it’s the most influential source of sales.
73% of millennials identify email as their preferred means of business.
All of this amazing information can be found on Digital Strike’s article if you want more truth bombs.
Your business will most likely get 10 times more conversions than any social media platform. You may have 1000 followers on Instagram and 10 Email Subscribers but you’ll get more sales from those 10 people than your Instagram followers.
Email lists are personal and targeted. They provide purposes to the reader. You’re delivering exactly what they want to hear from you about because they signed up for it for a reason.
Your subscribers wouldn’t give you their email address if they didn’t want to hear or learn more from you.
Unlike Twitter or Instagram, it’s not a scenario of follow4follow – they really do want to learn something from you. Because you are amazing.
2. Because You Own Your Email list
While social media is great and all, the only thing you truly own in your business marketing is your email list.
Where people go to most changes.
In my last post I talked about how I used to use Facebook to market my business of high school senior portrait work. It doesn’t work anymore.
And, social media could ban you at any time they feel justified.
How are you ever going to reach all of those amazing people now?
Your email list.
3. Because Your Email List is a Guarantee
Email is the best way to make sure your interested subscriber actually sees your new post, your new product and never misses a sale.
How Do You Start Building an Email List?
- You’re going to need a way to collect emails – like a blog or website
- You will need access to an email marketing service
- And, you should provide some lead magnet to entice them to sign up with you
By providing an awesome email subscription option to your readers, you give them an opportunity for exclusive updates and offers that no one else can get.
There are so many things you could do, but I’m going to give you the basic idea just to provide a way to collect emails. You don’t need a full on website if you’re selling on Etsy or something like that.
But you should have a website, even if it’s just one page to embed your email subscription form.
I am a big believer you should buy your domain name and host a WordPress site. The reason I recommend this is because you will have it all established should decide to start blogging or selling on your own website.
A domain name and hosting will be an expense however, it’s an expense that will help you with your taxes! Don’t use WordPress.com – you don’t own this hosting option!
A domain name will run you about $15 a year (sometimes you can find sales). And, hosting a wordpress website can run you about $83 for the year. Not too bad if you’re serious about your business.
I currently use SiteGround* to buy domains and host my websites. Their WordPress hosting option is what I recommend.
You can pay monthly but annually is always cheaper.
They are super helpful if you have no idea what you are doing. Just submit a support ticket and they can help you get started.
Once you install WordPress on your new domain you can pick from a lot of free templates including landing pages already built into the site’s settings. Boom, you have a live landing page!
You could also try Squarespace or Shopify – but both have monthly fees that might be higher than you want to spend at this time.
I know there are free options out there like Wix or Weebly but I wouldn’t use them. You don’t want to make more work for yourself later.
For myself, I use WordPress with Woocommerce plugin for shopping and I use Beaver Builder to build my site the way I want. These aren’t needed to collect email addresses but I get asked often.
Email List Providers
There are a lot of email service providers out there and many people start out using MailChimp. I did! It’s free up until 2,000 subscribers, and it usually fits the needs of most start-up bloggers and businesses.
I currently use FloDesk*. I love how pretty it looks and how easy and simple it is. I did mention in my last post about how much more affordable it was for larger email lists (I used to use ConvertKit). You can save 50% when you click on my FloDesk link!
Some other email subscription services available are Constant Contact and InfusionSoft. Unfortunately, I have no experience with either one of these, so I’m sure I am of no help to you with them.
Pick a service that’s easy to use and start building your list from the beginning. Embed your sign up form code on your site and you can start collecting emails. Except you’re going to need a reason for them to sign up – but I will explain that next!
How to Get People To Sign Up For Your Email List
People hate email. They hate how it fills up their inbox, and they are always “too busy” to read them, so you have to bribe them with a reason to sign up with you.
You can’t just post a subscription form with the words, “Sign Up For My Newsletter” because they won’t.
Create a reason for them to give you their precious email by giving them something for signing up with you. This could be a workbook, an ebook, or even a printable they could hang in their home. The one we use here at Holly Pixels is our Vault.
Whatever you create for them, it has to be amazing, and interesting enough that they will want it!
Most of the email subscription services out there will let you attach the freebie when the reader confirms their email by opting in with you.
I also look at the open rates of my subscription forms and determine if that content upgrade is as awesome as I thought or it sucks. Good info for future creation.
Why You Should Connect More Frequently
If you’ve spent enough time defining your niche and are targeting your audience appropriately, they shouldn’t mind you connecting with them on a more frequent basis. I believe once a week is a sweet spot. But, don’t fret if you have a special offer that you need to send, making that two times a week.
People will unsubscribe so just get over it. You don’t want them on your list that you’re paying for if they don’t give a rat’s patootie what you’re sharing.
Give them a reason to get to know you, feel connected to you. By staying in contact more frequently they will. They will also be more likely to buy from you because they like you and how real you are, and how you share valuable info with them.
So put that into motion now.
- Build a quick landing page
- Sign up with an email provider
- Create a content upgrade/lead magnet
- Get it up on your site
- Share your post on social media
- Grow your list Email frequently with valuable and personable content
If you sell on a third party site you cannot just add email addresses to your email list. I know it seems enticing and what you might want to do but that is illegal. They must agree to sign up for your list.
So if you’re on Etsy, use the messaging system to thank them and ask them to sign up.
You must also make it easy for them to unsubscribe. Email marketing providers will always attach this to the footer of every email.
Would you like ideas for things you could provide to your reader as a free lead magnet? I have 10 of them ready to post for you next week. Just leave me a comment and say DO IT!
Got questions on how to build your email list? Leave me a comment below and I’ll answer!