How to Grow Your Email List with Pinterest and Explode Your Sales
Learn how to grow your email list with Pinterest and explode your sales as an artist – it worked for me!
I owe a lot of my success related to the growth of my business and my email list to Pinterest. Once I became serious and strategically used Pinterest, I have seen weekly growth on my account and my website’s traffic. 56% of my traffic arrives via Pinterest. That’s significant.
Here’s a snapshot of the last 30 days of social referrals. Notice something? Instagram ain’t it!
When I look at my reports on Google Analytics, I can make conscious decisions about where to put most of my efforts. And, as I mentioned in a previous post, I stepped away mostly from Instagram other than auto-posting. I can look at this and know that Pinterest and YouTube are where I should be spending my time.
Buckle up because this post is gonna get long, but TOTALLY useful to you!
Pinterest is a Search Engine
For those that don’t know, Pinterest is a search engine. And, while many people think it’s just a way to collect awesome recipes, it can serve as a quick way to reach your target audience.
Don’t confuse Pinterest with social media. It’s not. It’s a visual search engine to find things that matter to you even though Google Analytics considers it this.
Before You Start Your Customers Need a Place to Go To
So, how do you grow your email list with Pinterest or even drive traffic to that product you’re selling?
You have to have a website or blog and a great opt-in offer that gets people to sign up for your list or a product that you want to send them to purchase.
10 Steps to Create a Pinterest Account That Skyrockets Your Email List or Shop
Let’s break this down into 10 steps to create a Pinterest account that skyrockets your email list or shop. Follow each of these, and you’re sure to gain traffic and email list growth.
1. Set Up Rich Pins on Pinterest
What are Rich Pins?
Rich Pins are high-quality Pinterest pins that will indicate where the post is coming from with your website’s name and the favicon from your site. It’s like having a verified Twitter account (you see, celebrities do this all of the time).
Rich Pins provide extra details, and there are multiple types of them you could have: Product Rich Pins usually indicate price (think shopping). Recipe Rich Pins will show recipe ingredients in the pin’s description. Location Rich Pins typically show a map. There are more, but you get the point.
Rich Pins will also give you higher visibility – they typically contain the metadata for optimization (scroll down to No. 7), so they can be indexed better.
How Do I Get Rich Pins?
Setting up Rich Pins is easy, and you can follow the instructions here. You’ll need to determine what type of Rich Pin you will use for your site. Be sure to read about that on the Pinterest website. I use Article Rich Pins for my blog.
- Start by claiming your website on Pinterest in the Settings.
- Once provided the metadata from Pinterest for Rich Pins, copy and paste the HTML into your page’s header tag. Since I use WordPress, the HTML code can be pasted when you go to Appearance/Customize/Code and then past into the Head Code area.
- Next, use the Rich Pins Validator – Add your URL of that post/page in the form field and click validate.
- Once you’re approved, Pinterest will set your pins for Rich Pinning!
It might be a little confusing, but reach out to Pinterest support if you have troubles.
2. Use a Pinterest Scheduler Like Tailwind
I am a HUGE fan of scheduling my pins. My world is crazy busy all of the time, and scheduling my pins for the week all at once assures me that I can keep consistently pinning content, not just my own, but branded content.
Pinterest doesn’t like when you bombard them with your pins. It considers it spammy. Using a scheduler makes sure that you can shuffle your queue of the same pin to different boards at different times of the day or week.
Tailwind* optimizes the best times for you to pin too. When you’ll get the best views on those pins, and it’s all automated!
With Tailwind, you get access to:
- Smart Scheduling: Using these optimized times to post keeps you pinning consistently. And, the algorithm loves your consistency!
- Communities: this is where you join a community of a like-minded topic (say Procreate), and then you all share your pins there. This allows you to pick and choose other pinner posts to add to your schedule, matching your niche. Doing this and not pinning just your own content makes you less spammy to the Pinterest algorithm. And, it’s just cool to support other people. You get 5 Communities with your basic account.
- Smart Looping: check it down below in this article! Consistently sharing your most popular pins throughout the year is a great way to keep getting more traffic from them. You get 250 of these, and you can pay to power up for more. If you regularly review your smart loop pins’ success rate, you can remove the underperforming ones and keep it around 250 easily.
- Analytics: you need to be reviewing analytics with your pins. If something isn’t getting repinned, look at it and find out why. Should you re-do the graphic? Try a different photo?
- It’s proven to work to drive traffic. And, if you want to sign up for Tailwind, I have a link for you. You may believe Tailwind is expensive, but if it works, you would do it, right? Tailwind normally costs you $14.99 a month ($9.99 a month if you do annual – I always choose annual for savings).
- Want to get a free $15 credit (that’s one month free)? I have a link for you – I get $15 when you use it. Win-Win! Click here to start your trial. Once you upgrade to the paid plan, you get the credit. I earn a lot of referrals sharing these with you. My account is basically free. So use that affiliate program too! Save money!
3. Clean Up Your Pinterest Account & Get On Brand
If you’re serious about Pinterest and your website, you need to stay on brand always. Everywhere. This means that your Pinterest account should only have boards that matter to the audience you’re trying to reach.
For example: if you’re a cook, your pins should be about cooking, utensils, shopping for ingredients. Get my point?
If your Pinterest has pins about fitness, but you’re a social media guru, then get rid of it. You don’t have to get rid of it entirely, nor do you need to create a new account. Make those boards secret. You can still pin to them, but only you will see them.
I actually have a couple of Pinterest accounts for my various businesses to help with this. And, any private stuff is secret.
Should I delete pins?
This is up to you. In the past, it was highly recommended. But it can prove to be a waste of time. The best thing you can do is review underperforming pins and boards and if they aren’t working for you, just let them go. Avoid deleting your own pins if you can. You want to keep any numbers on them that will help the Pinterest algorithm still like it.
You should also clean up your Pinterest account. Delete pins that aren’t going to any sites. This can happen when someone closes their blog or doesn’t provide proper redirects.
I Use Tailwind to Schedule and Track My Pinterest Analytics
Using Tailwind to schedule and track my analytics has been the best thing for me. It helps me make sure I’m pinning daily and consistently. But I can also look at underperforming pins and decide about deleting, creating a new one with a better graphic, or rewriting the text.
How can you find pins that underperform in Tailwind?
- In the Tailwind Dashboard review the Pin Inspector
- Filter your pins by Date Pinned. I usually start with 1/31/2018 (use your oldest date) and then end three months before the current date, so 1/31/21.
- Click REPIN in the table to sort your worst to best-performing pins being repinned.
- Then, click DATE to do your oldest pins.
- Reviewing which pins have 0-1 repins and are NOT on my domain (or a secret board I have), I could delete those.
- Click on the pin to open it on Pinterest. Then click the three dots and EDIT. This will allow you to click the DELETE button. This only works on boards you haven’t deleted.
If the pins you are pinning aren’t getting repinned or any activity, or if the links to them are missing, Pinterest notices this. By pinning BETTER content that gets noticed, Pinterest tends to like you better.
Give a pin a few weeks to get some momentum before deleting it if it’s brand new. If it’s not getting pinned (and it’s yours), then look to see if you need to redo your graphic to entice people to check it out on your blog.
4. Follow Like-Minded Pinners (or Their Relevant Boards)
The only way you’re going to find great content to share on Pinterest is to follow Pinners that share content you want your audience to see.
Pinterest isn’t just about you pinning your own posts.
You look self-centered and spammy when you do that. You should be seeking out really great content that others are interested in and mix your posts with them.
You don’t have to follow a person’s entire account. Click on their profile and look at their boards. If they are branding properly, following their account may be an easier step. If they aren’t, pick boards that matter to you and your audience.
5. Create a Board For Your Business/Blog (Loop These Pins Regularly)
It would be best if you dedicated a Pinterest board to your blog, and it should be the first board on your account’s profile page. Pin everything you write about on this board.
Yes, you can pin your content to other relevant boards, but having everything in one location will help someone reviewing your profile see what types of things you are sharing consistently.
Think about it, if you want someone to know you, make it easier for them to glance at your topics quickly.
You’ll see that I have one board for Holly Pixels on my account first.
Then, use Tailwind to loop pins throughout the year or seasonally with their Smart Loop feature. This is a nice way to set something and forget it!
Here’s how I would set this up for Procreate Tutorials. I want them to be shown throughout the entire year (evergreen). I set a name for my loop and then choose which boards I want to share.
Next, I start adding pins to the loop that I want to be featured throughout the year. For this example, I’ll click on my Procreate Tutorials board and check Only Show Pins from My Website.
I also like to start choosing Most Popular to filter them as those are the pins that give me the most traction, and I should definitely auto-publish them.
After selecting the pins to include, I have to identify if this is core content or more niche, which takes up less of your schedule space. I usually use niche.
Then I create board rules. Usually, I only do it for a group board every 5 days, so I’m not over pinning.
Now that I’m done, you’ll notice random spots on your Tailwind scheduler in the future dedicated to these looping pins.
6. Create Pinterest Graphics That Get Noticed
If you’re not on point with your Pinterest graphics, then no one is going to click. Your images need to be tall and visually pleasing. There are size recommendations (link here), and a 2:3 ratio is critical for expanded pins.
Recently, I found that Tailwind’s Scheduler and Smart Loop doesn’t like it if your graphics aren’t at least 1000 x 1500 pixels in size. Older pins we did a little smaller (still at the 2:3 ratio) are erroring and not publishing. What a pain!
Use fonts that are legible and not over-trendy. You want people to read them on their phones (the smallest screen they might be using at the time).
Use bright colors vs. dark colors. Often these will stand out to people. I’ve tested multiple featured image styles on my blog, and the ones that get the most pins are typically bright with lighter colors.
If you choose to use stock images, be sure to use images that don’t distract.
Tailwind recently introduced their Tailwind Create. So if you struggle with making pins, use this! You get 30 per month. And it’s a great way to test out which pins work better for you. Let’s walk through it:
This is my most popular blog post/tutorial. It’s got the highest views on YouTube and my Pinterest shares. So why wouldn’t I make more effort to get it seen?
So I add my link, title and upload three different images of the tutorial I did. You can also click on STOCK PHOTOS if you need some stock images. Next, I brand my pins, add your colors and fonts as well as the logo. I recommend a black transparent PNG and a white transparent PNG.
Then, Tailwind generates hundreds of options for you. You can choose the ones you like and then even edit them further.
I pick five after doing a few tweaks, and now I can schedule them throughout the year!
You can pay a little extra to get more options like uploading your own custom fonts.
Invest In Your Small Business
Tailwind is constantly growing and improving. Adding all of these features into one is probably why it’s the best investment you can make in your business. In fact, if I were to advise you on what to spend money on first:
- A hosted WordPress to build up that SEO and send people to a place for email signup.
- An email service like Flodesk – read through this article to get a discount on Flodesk.
- Tailwind* for marketing and driving traffic
The rest can wait. these are going to be the best way to build your business consistently.
Will you take the leap? Will you give it a try, at least?
In next month’s business blog post, I’ll show you how I schedule my daily tasks and effectively work, so I don’t have to work more than a few hours a day on my business.
*I do get a $15 credit to Tailwind when you utilize my link to get $15 credit as well.